You are 37% better at sales when you . . .

According to psychologist Shawn Achor, author of The Happiness Advantage and founder of Good Think Inc., having a Positive Mental Attitude makes you 37% better at sales. Therefore, the foundation for building a successful sales organization starts with having a positive mental attitude.

At a Ted Conference that took place in May 2011, Achor argues that happiness inspires productivity. He presents a very interesting case around the brain, the power of positive thinking, and the results of achieving happiness. He believes that we need to reverse the formula for happiness and train our brain to become more positive.

Achor examines the Happiness Advantage and asserts the power it has to create: Better Secure Jobs, Better Keeping Jobs, Superior Productivity, More Resiliency, Less Burnout, Less Turnover, Greater Sales!

According to research done on the power of a Positive Mental Attitude:

  • Only 25% of job success is predicted by IQ.
  • 75% of job success is predicted by your optimism level, your social support, your ability to view stress as a challenge instead of as a threat.
  • If you can raise somebody's level of positivism in the present then their brain experiences what we now call a happiness advantage, which is your brain at positive, performs significantly better than it does at negative, neutral or stressed. Your intelligence rises, your creativity rises and your energy levels rise.
  • Your brain at positive is 31% more productive than your brain is at negative, neutral or stressed. You're 37% better at sales.

Shawn Achor: The happy secret to better work

A culture that can thrive and grow with positive reinforcement is one that is built for the future and that can sustain itself over time.

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