Written by Ralph Burns, a consistently top-performing sales manager with over 20 years of sales and sales management experience, the goal of the blog is to inform, entertain and interact with sales managers and aspiring sales managers in every industry, experience level and walk of life.

The job of a top sales manager is a lot like old-school video gaming. The more you succeed, the deeper you get into the game, the harder the challenges get thrown your way. And the same is true for sustaining the revenue growth of a large company.

Success breeds imitation.

Look at it this way. According to a worldwide CEO survey, most CEOs these days are putting focus on revenue growth rather than cutting down on prices and meeting consumers halfway. The same CEOs are also looking to be more flexible in satisfying the changing needs of consumers. But this isn’t a recent phenomenon. In fact the situation hasn’t change