How Social Media Has Changed Communication The way people interact and communicate has changed over the years. We've seen social media take over and people connect in a whole new way. Networking has literally taken on a new meaning. Companies and people have become much more visible. We now [...]

How to Create a Successful Brand in Today's Highly Competitive Society It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo". Jerry Yang - Branding In today's highly competitive society, how is your company going to create [...]

The CSO E-Distraction Dilemma The Chief Sales Officer (CSO) drives a corporation's sales success. They are at the hub of all communication regarding a corporation's sales force. Today's CSO's are expected to know how to build sales 2.0 organizations that leverage social media, inbound marketing and engagement based marketing [...]

Today's Job Seekers are Digging Deeper In today's social society, companies more than ever are being judged by their community. Whether it's the loyal customer that praises them for their business acumen or the disgruntled employee who left on bad terms, these opinions and reviews matter and can either [...]

How to Monetize Social Media   Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money.   By Carolyn M. Brown | Apr 18, 2011 Many business executives have not found sites such as Facebook, [...]

Why Sales People Need to Use Social Media By David Steel - September 21, 2010 Back "in the day" the salesman went door to door selling everything from vacuum cleaners to manufacturing equipment. Catalogs were popular and every visit to the salesman or the catalog took valuable time away [...]