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Hiring Good Salespeople

08.19.10   |   Best Hiring Practices   |   Amanda Musto, Marketing Manager at Treeline Incorporated

There may be nothing more important for a business -- or more difficult -- than hiring good salespeople. "There are more mistakes in sales hiring than any other position," says Bob Kreisberg, CEO of Opus Productivity Solutions, a company in Laguna Hills, California, that administers tests used in hiring salespeople. "The difference between a good interview and good performance is often wider than usual."

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Traditional B2B Buying and Selling Cycles Are Out of Sync

07.26.10   |   Sales Optimization   |   Amanda Musto, Marketing Manager at Treeline Incorporated

Robert M. Walmsley is President and CEO of Tailwind Strategies. He's spent over 20 years building high-tech sales and marketing teams. From achieving 3X revenue growth in 3 years to contributing sales leadership to a company ranked #1 on the Inc. 500 list as the fastest-growing company in America, Walmsley has the experience to show you how marketing automation can contribute to your company's growth strategy.

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Tracking the Sales Hunter

03.22.10   |   Job Search & Career   |   Amanda Musto, Marketing Manager at Treeline Incorporated

When it comes to sales reps, you could say there are two kinds of employees - hunters and farmers. Hunters live to uncover and seize new opportunities while farmers are better suited to up selling and cross selling to an existing client base. While both are invaluable to a company, when it comes to surviving in lean times, the hunters are being hunted more than ever because of their ability to create new opportunities and see them through to profitability.

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Job Trends of 2010

03.01.10   |   Job Search & Career   |   Dan Fantasia, Founder and CEO of Treeline Incorporated

The new market has created several new market trends for 2010, however one of the most significant trends we see here at Treeline is found in the technology industry. Our technology clients are currently the most aggressive when it comes to hiring sales professionals and the majority of our open roles are for software companies. They certainly have the most urgency and are the most progressive to adapt in the new market. They have adopted many new sales strategies that have proven to be not only effective but efficient. The majority of the changes have been in the structure of the sales team. The traditional technology sales force is comprised of a lead generation team, inside sales team and a field sales team. In the late 90's and for the decade that followed many technology companies built a very large field sales presence. Over the years, we have helped many companies build large field sales teams however over the past year and a half the sales model has changed. With cloud computing and the conversion from applications to Software as a Service (SaaS), we have seen a rise in consumer confidence and an adoption to purchasing products via web demos and conference calls. Therefore the need for a large field sales presence is not as cost effective or efficient as it once was. Technology companies are progressively moving away from a large field sales force and more aggressively trending toward an inside sales presence.

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