2 Birds… and 7 Reasons Job Seekers Turn Down Job Offers
Unemployment remains stubbornly high, yet sales Hiring Managers are really struggling to find top sales people. The reality is that the actual sales-specific unemployment rate is lower than the 8.5% level recently reported.
One real sign of this is that sales Hiring Managers are experiencing a sudden spike in the number of candidates who receive and then reject their job offers. This adds pressure to the need to build deeper funnels of candidates who are the right fit; this is increasingly difficult and budget intensive given the tightening in the sales-specific job market.
We know that in sales, increasing the conversion rate of existing leads to deals is more cost effective than increasing new lead flow (although both are important). Likewise, increasing the conversion rate of job offers to new hires is also the cost effective strategy.
There are several variables that impact the hiring process. Some aspects such as location and compensation will always affect hiring strategy and outcomes.
Additionally, here are 7 Reasons that Job Seekers Turn Down Job Offers:
1) Counter Offer
Employers are more willing to bite the bullet and make a counter offer to retain a producer. This is the result of a tightening market. Sales Hiring Managers need to qualify the potential risk of a counter offer with candidates as they progress through the process. In many cases, the candidate is well served by having time to think through the intended and unintended consequences of accepting a counter offer.
2) Better Offer
Candidates are increasingly receiving more than one offer. Those sales Hiring Managers who are doing a good job of qualifying candidates on other opportunities that they are pursuing are better positioned to make appropriate offers and emerge with a win.
3) Process Efficiency
Naturally, if you are pursuing a sales person and a competing company reaches the finish line so