A new job order has come in and within minutes all of our 300 followers have been updated with our latest tweet: "Are you an aggressive Sales Rep with 2-5 yrs B2B experience? Rapidly growing Tech Company located in Wakefield, MA looking for Inside Sales Rep- $70k: http://tiny.cc/hklfa0"
The link brings you to the job description on our website and a link to Join Our Network. Simply fill out the application and before you know it, you have applied for a position and have become part of our network of sales professionals. Not only will you be considered for the job you applied for, but also other jobs you are qualified for.
Twitter has emerged as an easy way for us to keep our sales community in the know. As the Social Media Network Representative at Treeline, I use Twitter's real-time communication capability to create a constant feed of updates. When a new job comes in, a new blog is posted, or we just want some feedback, I take to Twitter as my go-to networking site. The brilliance of using Twitter is that my tweet not only reaches all of our followers, but they can also re-tweet our update and let their followers know what's happening at Treeline.
This is how we build relationships with our sales community. A recent article in Social Media Today, 10 Newbie Twitter Mistakes Made By Businesses, by Mike Johansson examines how many businesses fail to use Twitter effectively. Johansson found that many businesses do not engage in dialogue with their followers and build a relationship. Many times, if one of our tweets is re-tweeted I make sure to re-tweet one of their posts.
Creating a relationship via Twitter is similar to building a relationship with someone you meet at a networking event. Handing out your business card is like following someone on Twitter. You have to take the next step and engage in dialogue. Our followers learn about us and we learn about them by asking and answering questions. I try to respond to any @TreelineInc tweet as soon as possible, usually within the same day. Helping others on Twitter is easy and I have found that you get more than you give.
With over 6 million users on Twitter, we hope to reach as many as possible. Here at Treeline, we update our Twitter status to keep you in the know. We want to build relationships and find out what you think about us, what's happening in the sales community, and what we can do better. Follow us on Twitter!