Understand the Sales Characteristics required to successfully recruit sales professionals for your company.
The purpose of this guide is to help you determine the hard skills required to be successful in your selling environment. By this, we are really talking about defining the salesperson characteristics which are most relevant for your industry, audience and business.
Companies often describe the soft personality characteristics that they find to be important. This includes people who are “self-starters,” “good listeners,” “team players,” “highly motivated,” “detail oriented,” “competitive,” etc. As a result, salespeople learn to speak in these same terms in sales interviews. Unfortunately, some sales professionals may unintentionally oversell their ability which results in a bad hire and poor career choice for the sales professionals.