Getting your sales role filled quickly and with the most qualified candidate is of utmost importance. Aside from advertising your role on job boards, your network or even with sales recruiters; how do you know your job description is getting searched and you are getting the traffic you need to fill your sales role? 

Before diving into how to SEO optimize your job description, let’s get an understanding as to what SEO is and why it is important. Search Engine Optimization or SEO is the process of increasing your website traffic by increasing your visibility on search results. Basically, it is the only way to be found when searched without paying for it. This is  important because the more people that view your job posting means more job applicants will apply to your job resulting in greater hiring success.  

Here are 7 tips to ensure your job description is getting the traffic and views that you need. 

1. How does a candidate search for a new job?

Do they search on the word “outside sales” vs “field representative”? Do not assume. It is better to do your research to confirm what the keywords are before you build your job description. You might want to express your company culture with your job title and description but do not do this if it means sacrificing SEO. You need to get people to find your sales role before you can attract them with your culture. 

  1. How would someone in this industry search for their position on a job board?