When the stock market fell off a cliff and credit was frozen and virtually impossible to find, companies moved aggressively to take shelter and weather the storm by cutting payroll and other expenses. Those who managed to survive and stay standing at the end of 2009 will see revenue growth in 2010. Those resilient companies will prosper on this long road to recovery throughout the coming years and they will create opportunities and focus on growth, not consolidation. The strong companies today are betting on their ability to bring in revenue and they are confident and see an incredible opportunity to grow their business. 2010 will be a building year, a year to focus on re-securing the footings and foundation in order to build a stronger more aggressive company in 2011. So what is the one job companies create when they are feeling confident in their ability to drive revenue? SALES JOBS!
We typically like to educate ourselves not only by our experiences on the job, but also with a great reading that we like to share amongst each other during our month end meetings. We have mainly focused on books that pertain to our business which is sales, but in this instance I wanted to focus on something that was more motivating rather than educational. This past month I read a book called Motivating Employees written by Anne Bruce and James S. Pepitone.
On behalf of the Treeline Team, we extend our warmest wishes to you and yours during this Holiday Season. We sincerely thank you for your support throughout the years and look forward to continuing success in the years to come.
2009 proved to be quite a challenging year for every industry across the United States. We as a nation have endured a significant amount of change and we as sales professionals are the most equipped to deal with it. Regardless of the harsh realities of 2009, we see some light at the end of the tunnel and at Treeline welcome 2010 with open arms. We have been asked by many of you to give our predictions of what we see in 2010 and we have always been willing to share our open and honest opinions.
A lot of things tend to pop up at this time of year - the holidays, the end of a year, the start of a new one, Dick Clark is pulled out of storage and dusted off, and everyone and anyone puts together a 'Top 10 List.' Treeline is no exception to the rule. This year has been a crazy one and I am sure that plenty of us are glad to see it come to an end. But through it all, there were plenty of lessons to be learned. Here is a list of the Top 10 Lessons Learned in 2009.
As 2009 draws to a close, many of us are keeping our eyes on the road and hoping to find a stronger and more productive 2010, yet we can't seem to help looking in the rear view mirror. As sales professionals, we want to be able to fully understand any downfall we had this past year and learn from our mistakes. Some of the loses we endured are unpreventable where others can teach us how to be leaner and meaner in the future. We also look back and analyze the past in order to better understand the future and any possible indicating trends we need to keep an eye on. That being said, we at Treeline have taken a look back and analyzed the hiring trends of 2009 and have identified one overwhelming behavior of all companies: risk aversion in hiring decisions. In December of 2008, dozens of economists and employment organizations started making predictions on hiring trends in 2009. At that point we had already experienced a taste of what was to come with the economic recession, however, reports indicated that we would see bigger paychecks, flexible work arrangements and bigger budgets for employee branding. All sound promising and exciting, however none of them true. Instead, we have seen companies tighten the belt on budgetary expenditures and avoid unnecessary loses. That being said, companies who were able to hire did so gingerly and continue the same behavior.
Here at Treeline, we have a best practice where we present 'book reports' to the rest of the team at our monthly meetings. The books we read can be about anything as long as they add value to our business in some way. We have read books written by leaders in their industries, motivational speakers and spiritual guides. This past month I read a book written by an educator named Hal Urban, who wrote a book for his 3 sons called Life's Greatest Lessons: 20 Things That Matter.